Walmart + CHL Preserve the journey Campaign

Keeping the marketing efforts fresh and unique is something we take pride in. That’s where the CHL campaign came in. We leveraged the reach of the CHL, the geographical alignment with CHL Arenas and Walmart Photo Centre store locations and a message to Canadian hockey moms & dads to preserve their Child’s journey through hockey. Campaign included two TV spots that aired on Sportsnet all season, Digital Media, as well as in arena execution on game days throughout the season.